The Fundamentals of Public Relations

The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place.

The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place. The exercises and insights in this book will improve press release writing, media relations skills, pitch letters, Big Idea thinking, strategic plans, and presentation skills. Even if PR turns out not to be your thing, this book is designed to help your overall communication and writing skills, and your career. There is no other book like this on the market. It is a practical, no-nonsense guide to this fascinating business of communications.

Robert Z. Chew is an author, speaker, marketing communications expert, and the founder of BoldPoint Now, a system for powerful communicating. Chew has been in the communications industry for 30 years and has worked for some of the largest advertising agencies and brands in the world. He has written seven books and has taught the fundamentals of public relations at UCLA Extension for over 10 years. This book, The Fundamentals of Public Relations, is based on this course. This book is ideal for those interested in knowing more about Public Relations, or just getting started in it as a career. The book is written and designed as a practical overview of PR and offers exercises on improving press release writing, media relations, strategic PR thinking, and presenting. BoldPoint Now is a three-part system that can help everyone become a more powerful communicator and presenter.