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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Sales & Selling / General
  • Language:English
  • Series title:BoldPoint Now Technique
  • Series Number:1
  • Pages:70
  • eBook ISBN:9781624884115

Point of You: Develop A Unique Point of View That Helps You Sell Now!

Communicate Powerfully. Succeed Through Better Presenting.

by Robert Z. Chew

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Overview
Point of You is the first book in the BoldPoint Now Technique series. Point of You guides readers through the BoldPoint Point of You 10-Step process for developing a "fast track" point of view on any subject. Having a strong point of view is the first step in powerful communicating. Few understand the power of point of view and how having one can dramatically help people sell and get ahead. If you want to make your ideas powerful, if you want to sell more, if you want to turbo-charge your career, then Point of You is the starting point. In part 2 of the BoldPoint Now Series, called StoryPilot, readers learn how to structure point of view into a compelling story that engages audiences. Part 3 of the series, BoldPoint's SlideStar, shows readers how to then turn the story into an artful design using slides and other visuals. The BoldPoint Now Series is designed for non-storytellers and non-designers. It is an easy, practical approach to communicating more powerfully and it guides readers through a systematic process in how to succeed and sell more through better presenting.
Description
Point of You is the first book in the BoldPoint Now Technique series. Point of You guides readers through the BoldPoint Point of You 10-Step process for developing a "fast track" point of view on any subject. Having a strong point of view is the first step in powerful communicating. Few understand the power of point of view and how having one can dramatically help people sell and get ahead. If you want to make your ideas powerful, if you want to sell more, if you want to turbo-charge your career, then Point of You is the starting point. In part 2 of the BoldPoint Now Series, called StoryPilot, readers learn how to structure point of view into a compelling story that engages audiences. Part 3 of the series, BoldPoint's SlideStar, shows readers how to then turn the story into an artful design using slides and other visuals. The BoldPoint Now Series is designed for non-storytellers and non-designers. It is an easy, practical approach to communicating more powerfully, and how to succeed and sell more through better presenting.
About the author
Robert Z. Chew has helped guide communications programs for Fortune 500 companies, major name brands, Hollywood celebrities, and Nobel Laureates. He is an author, speaker, business journalist, management consultant, and founder of BoldPoint Communications, developer of the BoldPoint Now Technique, a strategic presentation system. He has written for Time.com, Advertising Age, and many other publications. He been Executive Vice President at leading public relations firms Burson-Marsteller and Grey Advertising's GCI Group. He lives in Los Angeles and teaches communications at UCLA Extension.