• What is effective communication in today’s media world?
• How does the pervasive celebrity culture affect the situation of arts and culture?
• How are social media affecting the way our media image is being formed?
• What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves?
In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication.
Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.