Social Media Is Not Enough

1000+ Profile-Raising and Profit-Boosting Insights for Professionals.

This book will be your essential go-to guide for attracting and retaining clients, developing your professional profile and working profitably.

It gives you comprehensive checklists to:

 - remind you of the vital issues you need to consider;
 - alert you to potential pitfalls;
 - give you key insights to Maximise your MarketAbility.

When you are working in a professional environment, it is sometimes difficult to remember what you should never forget. Social Media is not Enough has been designed to ensure this does not happen to you. You will even find templates to enable you to efficiently utilise many of the core ideas and guidance this book contains.

Dozens of books have been written about marketing professional services. Most focus on the advertising and promotion of the firm, based on an assumption that marketing resources are already in place; other books present professional services marketing as a client-acquisition process with a misplaced focus on the ‘selling’ task.

Our focus is to help you, the individual practitioner, develop those personal skills that will enhance your profile within the profession, and among your prospects and clients. All the activities we suggest relate to the skill set and personal qualities that every practitioner needs in order to secure more prospects and win more clients. We are confident that, irrespective of your profession, the ideas in this book will equip you with the skills to expand your client base and, most importantly, boost your revenue stream.

Mark Vincent is the founder and a Director of Insight Plus, a boutique consultancy specialising in facilitation, mediation and executive education. Insight Plus has worked with clients in Australia, New Zealand, Singapore, the United Kingdom and Germany. His clients have included BHP Billiton, Australia Post, Royal Australian Air Force, Boeing Defence, Royal Australian Flying Doctor Service, Toyota Motor Corporation of Australia, Boral Ltd, KPMG, Moore Stephens Australia, Queensland Law Society, Institute of Internal Auditors Australia, CEO Institute.

Margot de Groot has been practising law for over 30 years. She is a Notary Public, a graduate of Harvard Business School’s OPM program and founder of de Groots wills and estate lawyers, a specialist legal practice with offices in Brisbane, Sydney and Melbourne. As a mother of two children (now adults), work/life balance has been an ongoing challenge. It has led her to look at ways to maximise effectiveness in her professional life