Well, not exactly. They're just sort of … lost … somewhere between your "general" donors and your "major" donors.
Mid-level donors are a significant untapped resource for many ministries.
We'd like to help you identify them — reach them — and maximize their potential.
Our lively book, Maximize the Middle, is user-friendly and practical. You'll find valuable insights and realistic guidelines for ministry leaders, mid-level donor reps, and managers of reps.