Market Pricing

Market Pricing is a reference text that clarifies the nine different analytical techniques companies use to set list prices. The origins of market pricing techniques span economics, market research, accounting, and business strategy. The application of these techniques is found in companies in consumer and business markets engaged in monopolistic competition. Each technique is described in detail at the conceptual and mathematical level. The purpose of this text is to enable professionals engaged in market pricing decisions to understand in detail the limitations and benefits of each approach and to select the most appropriate techniques for different challenges. To enable understanding and application, a GE Evolution Locomotive case study runs throughout the text and prices that focal offering with different market pricing techniques.