While I’ve made my career in TV news, the lessons learned are universal. I’ve been fired a couple of times though I never actually lost either job. Who knew that keeping your job was as simple as refusing to leave? Okay, it wasn’t quite that simple, but close. I gave away a #1 job in a top-ten market because it wasn’t worth the cost. I almost gave away my marriage and family because I didn’t understand the cost. Very little happens by accident or luck (good or bad). We carve our life’s path with choices. Some are painful. Most are complicated.
Part Two of this book gives you the tools to make your voice heard in a noisy world. Your ability to influence people with your ideas and opinions is your key to success no matter what you do for a living. In the digital age, everyone has a voice. The challenge is to have your voice heard. I’ll arm you with an arsenal of simple but effective tools and techniques that give your words the power they deserve. Whether you work in news media, own a small business, or write a blog or community newsletter, your goal is to reach an audience and influence them. I’ll show you how.