Leading Sales Development

Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams.

Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams. In the book, you will learn the art and science of: • Hiring and developing top talent • Building motivational compensation plans • Crafting the multi-touch, multi-channel sales engagement cadences scientifically proven to drive replies • Defining, managing, and optimizing sales development performance metrics • Creating a sales development organizational structure that is right for your team

Alea Homison is Vice President of Sales Enablement and Sales Development at AlphaSense where she is responsible for the development, acceleration, and optimization of talent across the sales and service organization. Alea specializes in building sales enablement programs for organizations focused on growth and scalability. She has developed and managed a variety of high performing teams throughout her career which spans sales, sales strategy, client service, corporate strategy, and investment banking. Alea holds an M.B.A. from Columbia Business School and a B.S. in Risk Management and Business from Gannon University.