INSPIRE is a no-nonsense guide for principals looking to master brand marketing in education. This book helps readers rethink their current mindset, their purpose, and offers a proven process for rebuilding marketing and communication strategies. INSPIRE includes a crash course in brand marketing and shows how to adapt to today's multi-media world. With practical steps for building a Brand Marketing Team, INSPIRE helps principals transform their schools and change education.

Leadership has a name. Is it yours?

If there was a clear and concise way to help principals understand the difference, value, importance, and impact of branding and marketing, INSPIRE is it. It will help you rethink your purpose and how you can ethically market your school to help change the face of education. INSPIRE challenges your mindset to rethink brand marketing and what it takes for a leader to influence a generation screaming for attention in our media-saturated culture.

INSPIRE takes you through a process of: • Deconstructing and challenging your current mindset • Revealing ILS's hand-crafted and proven L.E.A.R.N process • Explaining Brand Marketing in a Crash Course • Illustrating what adapting your communication efforts look like in today's multi-media climate • Providing you with practical steps on how to build your Brand Marketing Team.

Any principal that is willing to get real with themselves, understand and effectively execute the principles within this guidebook will dramatically transform their school's future. 

Shajan M. Karottu (Shaj) taught and inspired students at a career-focused college as the Program Chair of both Video and Web Design programs early in his career. He oversaw faculty, taught and advised students, developed and built curriculum, created budgets, designed and implemented processes and systems to improve the student experience, produced and hosted workshops and events, and worked with admissions to help triple student enrollment over his 6-year term. Ready to inspire differently, he ventured to start In the Light Studios, a brand marketing creative agency focused on helping organizations enrich their visual presence through digital media. In working for a Fortune 5000 company, major brands, businesses, and non-profits, Shaj began assisting schools within Chicago Public Schools (CPS), the third-largest school district in our nation, in rebranding and marketing themselves to inspire their communities to meet their full potential. Shaj resides in the second-largest school district in Illinois, with his wife, Ciby, and their seven children.