How Music Grows Brands

Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. As a branding tool, music can be a double-edged sword. Even the most complex instruments, though, are capable of transforming your business—if you know how to leverage them. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider look at utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power—and potential—music has to shape culture and drive business.

Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. As a branding tool, music can be a double-edged sword. Even the most complex instruments, though, are capable of transforming your business—if you know how to leverage them. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider look at utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power—and potential—music has to shape culture and drive business.

Joe Belliotti is an industry-recognized leader at the intersection of music, brands, and technology. As the Head of Global Music at the Coca-Cola Company, Joe created globally-renowned campaigns for the company's portfolio of brands around the Olympic Games and Product (RED). He has been named multiple times on the Billboard Power List and in the Billboard Branding Power Players report. His work is frequently featured in the media, including Forbes, The Economist, Ad Age, and CNN. Joe is the CEO of MassiveMusic North America, a division of Songtradr.