From Buzz to Bond

Since the dawn of the digital music age, Ariel Hyatt has helped thousands of artists across all genres and career stages navigate the confusing and ever-changing music business with greater ease and efficiency. Her passion, expertise, and intuitive guidance make her a transformative force for musicians looking to accelerate their careers. Ariel's greatest strengths lie in making what feels overwhelming and complicated seem easy and digestible, teaching, creating artist systems, and her relentless quest for learning. "I'm a thinking partner," Ariel explains. "A mind-numbing amount of new music is released daily—navigating alone is overwhelming. An empathic, experienced cheerleader who coaches, advises, and shortens the learning curve can make a profound difference." Ariel's desire to help artists is deeply personal and is literally in her blood. Her mother is a New York Times Best Selling author and speaker who dedicated her life to empowering women. While her mom was touring the world speaking, her father, an Emmy Award-winning producer, enjoyed a prolific documentary career but struggled to adapt to the rapidly changing film industry. "What my father went through mirrors what I see musicians face today. The world shifts quickly, and without the ability to adapt, you can get left behind. Witnessing him falter motivates me to be resourceful and resilient for my artists." This firsthand understanding of creative challenges drives Ariel's devotion to the artist's mindset and the power of music. It fuels her work as an author, podcaster, and course creator. "There's a science to effectively growing your music career, but there's no definitive roadmap—the journey is unique to each artist." Ariel's commitment to educating artists has taken her to over 70 conferences in 13 countries, including SXSW (where she's spoken 19 times), CMJ, MONDO, Vivid Sydney, Hubspot Ignite, and Social Media Week New York. She has also toured Canada and Australia, teaching marketing masterclasses to artists and creating multiple courses for top music industry colleges and universities. She has written six books on PR, crowdfunding, and new media, including Music Success in 9 Weeks, Musician's Roadmap to Facebook & Twitter, Cyber PR for Musicians, Social Media Tuneup, Crowdstart, and The Ultimate Guide to Music Publicity. Years ago, Ariel realized that while publicity is essential, it's just one piece of the puzzle. "The two things most artists I talk to are missing are a plan and a team. That's what we're here to provide. The problem is, most teams aren't accessible to artists until they're already well-established." This is what makes Cyber PR unique. Ariel and her team specialize in creating long-term strategy plans called Total Tuneups, offering a rare combination of art and commerce tailored to musicians. "In today's digital marketing climate, it's easy to feel overwhelmed by the sheer amount of work involved. We love rolling up our sleeves to help musicians connect to themselves first and then to their fans in meaningful ways." Born and raised in New York City, Ariel still lives in Manhattan with her husband, son, and their 20-year-old tabby, Hunter C. Thompson (the "C" stands for cat). She serves on the boards of Women in Music and Sweet Relief Musicians Fund, and is a proud graduate of Leadership Music in Nashville. In 2024, she founded RISE (an acronym for Resources, Impact, Support, and Empowerment), a high-level mastermind and networking group for women who have been in the industry for 15 years or more.