About the author
Nelson Rodriguez has helped launch dozens of games across every platform, including blockbusters Halo 3, Tekken 5, and Assassin’s Creed Brotherhood, and indie titles Tweet Defense and A Kingdom for Keflings. After two years on the Xbox marketing team developing social and community strategy, Nelson spent six years creating award-winning digital marketing campaigns for clients such as Ubisoft, Microsoft, Sony, and Hasbro. Nelson currently heads up Akamai Technologies’ games industry marketing strategy. He lives in Cambridge, Massachusetts, with his fantastic wife, Natalie, and their two awesome children.