About the author
A former executive for IBM, AT&T, and NEC, Joe (JT) Ippolito is the Founder and CEO of Media Marketing Management. As an award-winning entrepreneur, business owner, speaker, author, and consultant, he specializes in cross-channel marketing strategies that help companies increase their revenue with his proprietary tactics.
His websites are located at: http://www.mediamarketingmgmt.com and http://www.jtippolito.com.
Joe has worked on complex technology solutions with C-level executives in boardroom settings. Having received numerous awards, clients have included: Disney, Mattel, Sony, Warner Bros., and Fox.
A self-styled "media disrupter," Joe's ideas challenge the status quo of new media marketing. For 34 years, he's dedicated his career to his unique brand of high-leverage marketing, bringing great success to former employers and dozens of name brand clients.
As his goals have evolved, Ippolito is now focused on nurturing the entrepreneur in anyone - especially men and women who are convinced that it's too late in their careers to change directions. He made the same leap himself, bringing his broad corporate experience to eager new business owners for a fraction of his cost.
"When I was in school I did not do very well. I graduated in the part of my class that made the top 90% possible.
"I have reinvented myself many times over the years. I am a recovering executive for three publicly-traded technology companies.
"When I first stepped away from my role at IBM, I reveled in the freedom. I felt a little fear, to be sure. But mostly, I was excited about doing what I loved, and leaving behind the corporate bureaucracy and the non-stop parade of meetings.
"I want everyone to experience that kind of freedom."
We believe in giving back when there is no immediate opportunity for return, "paying it forward" with startup companies, with entrepreneurs that are trying to metamorphose ideas into businesses, and with young professionals that are trying to find their path in life.