Encore Entrepreneurs

It's time for you to take back control of your life. You don't have to keep working in the same job that you hate. This book especially is for baby boomers who have lost their jobs due to this crazy economy, who hate their jobs, or who simply want to reinvent themselves and move forward in a positive and prosperous direction, finding the dream you've always wanted instead of the rut you ended up in.

What this Book Can Do for You Shattering the myth that turns midlife (or any age) into a crisis, this provocative guide is packed with sage advice to help you start to live your life to suit who you really are. Why waste years trying to hang on to what you were – and what was never really you? A waste of time is a waste of talent. Because we have high unemployment, low economic growth, and there is a population segment of 99 million people 50 and over, and many who need to continue working, it is economically desirable to enable them to do so. A viable option for them is to create a new business, to become entrepreneurs. That's why I am focused on spreading the word and encouraging and stimulating people in this population segment to think about entrepreneurship. One of my goals is to encourage more women to move into entrepreneurship. About 51% of the population is female and about 30% of our entrepreneurs are women. So there is a big disparity. I would like to help to increase that number.

A former executive for IBM, AT&T, and NEC, Joe (JT) Ippolito is the Founder and CEO of Media Marketing Management. As an award-winning entrepreneur, business owner, speaker, author, and consultant, he specializes in cross-channel marketing strategies that help companies increase their revenue with his proprietary tactics. His websites are located at: http://www.mediamarketingmgmt.com and http://www.jtippolito.com. Joe has worked on complex technology solutions with C-level executives in boardroom settings. Having received numerous awards, clients have included: Disney, Mattel, Sony, Warner Bros., and Fox. A self-styled "media disrupter," Joe's ideas challenge the status quo of new media marketing. For 34 years, he's dedicated his career to his unique brand of high-leverage marketing, bringing great success to former employers and dozens of name brand clients. As his goals have evolved, Ippolito is now focused on nurturing the entrepreneur in anyone - especially men and women who are convinced that it's too late in their careers to change directions. He made the same leap himself, bringing his broad corporate experience to eager new business owners for a fraction of his cost. "When I was in school I did not do very well. I graduated in the part of my class that made the top 90% possible. "I have reinvented myself many times over the years. I am a recovering executive for three publicly-traded technology companies. "When I first stepped away from my role at IBM, I reveled in the freedom. I felt a little fear, to be sure. But mostly, I was excited about doing what I loved, and leaving behind the corporate bureaucracy and the non-stop parade of meetings. "I want everyone to experience that kind of freedom." We believe in giving back when there is no immediate opportunity for return, "paying it forward" with startup companies, with entrepreneurs that are trying to metamorphose ideas into businesses, and with young professionals that are trying to find their path in life.