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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Development / Sustainable Development
  • Language:English
  • Pages:340
  • eBook ISBN:9781908875051

Corporate Sustainability & Responsibility

An Introductory Text on CSR Theory & Practice - Past, Present & Future

by Wayne Visser

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Overview
Corporate Sustainability & Responsibility (CSR) - incorporating corporate responsibility, sustainable development, business ethics, corporate citizenship, business & society and corporate governance - has become a widely taught subject in business schools and practiced in companies around the world. For the first time, there is a comprehensive e-textbook that introduces students and practitioners to CSR theory and practice, looking at the past, present and future. The text begins with definitions and drivers of CSR, including the all-important "business case", then traces the evolution of CSR over more than 100 years up to the present day. Next, CSR trends from around the world are examined, including regional and cross-country comparisons. There is a chapter on the 7 steps to implementing CSR, followed by an exploration of CSR leadership and how CSR can be used as a catalyst for change. Finally, 23 case studies are introduced, before concluding on the future of CSR, including CSR 2.0, scenarios and forecasts for the next 10 years. Throughout the text, there are over 60 sets of discussion questions (nearly 200 questions), which allow teachers, students and practitioners to reflect on the presented content and to discuss, debate and dig deeper into the issues. The text itself is written in a highly readable style, without sacrificing academic rigour (there are over 200 references cited). The result is an inexpensive, accessible and searchable introduction to a management discipline that has become critical to the future of business, written by one of the world's leading authorities on the subject.
Description
Corporate Sustainability & Responsibility (CSR) - incorporating corporate responsibility, sustainable development, business ethics, corporate citizenship, business & society and corporate governance - has become a widely taught subject in business schools and practiced in companies around the world. For the first time, there is a comprehensive e-textbook that introduces students and practitioners to CSR theory and practice, looking at the past, present and future. The text begins with definitions and drivers of CSR, including the all-important "business case", then traces the evolution of CSR over more than 100 years up to the present day. Next, CSR trends from around the world are examined, including regional and cross-country comparisons. There is a chapter on the 7 steps to implementing CSR, followed by an exploration of CSR leadership and how CSR can be used as a catalyst for change. Finally, 23 case studies are introduced, before concluding on the future of CSR, including CSR 2.0, scenarios and forecasts for the next 10 years. Throughout the text, there are over 60 sets of discussion questions (nearly 200 questions), which allow teachers, students and practitioners to reflect on the presented content and to discuss, debate and dig deeper into the issues. The text itself is written in a highly readable style, without sacrificing academic rigour (there are over 200 references cited). The result is an inexpensive, accessible and searchable introduction to a management discipline that has become critical to the future of business, written by one of the world's leading authorities on the subject.
About the author
Dr Wayne Visser is Founder and Director of the research company Kaleidoscope Futures and the think-tank CSR International and the agency Sustainability Market. In addition, Wayne is Senior Associate at the University of Cambridge Programme for Sustainability Leadership and Visiting Professor of Corporate Responsibility at Warwick Business School in the UK. Wayne is the author of fifteen books, including The Quest for Sustainable Business (2012), The Age of Responsibility (2011), The World Guide to CSR (2010) and The A to Z of Corporate Social Responsibility (2010). His work has taken him to more than 50 countries in the last 20 years. In 2011, Wayne was listed in the Top 100 Global Sustain Ability Leaders (ranking by ABC Carbon) and the Top 100 Thought Leaders in Europe & the Middle East 2011 (ranking by Centre for Sustainability & Excellence and Trust Across America). He was also winner of the Outstanding Author Contribution Award at the Emerald Literati Network Awards for Excellence 2011 and recipient of the Outstanding Teacher Award of The Warwick MBA 2010/11. Before getting his PhD in Corporate Social Responsibility (Nottingham University, UK), Wayne was Director of Sustainability Services for KPMG and Strategy Analyst for Cap Gemini in South Africa. His other qualifications include an MSc in Human Ecology (Edinburgh University, UK) and a Bachelor of Business Science with Honours in Marketing (Cape Town University, South Africa). Wayne is the author of over 180 publications (chapters, articles, etc.) and has delivered more than 170 professional speeches on in over 30 countries in the last 20 years. In the past two years alone, Wayne has travelled to more than 25 countries to share best practices in corporate sustainability and responsibility. Wayne lives in London, UK, and enjoys art, nature, writing poetry and travelling around the world.
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