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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Industries / Transportation
  • Language:English
  • Pages:268
  • eBook ISBN:9781098385651

Blue Streak

How David Neeleman Founded JetBlue, the Airline That Rocked an Industry

by Barbara Peterson

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Overview
Blue Streak is the behind-the-scenes story of how serial airline entrepreneur David Neeleman created the most innovative and successful upstart airline in America, JetBlue Airways, told by longtime aviation journalist Barbara Peterson. This e-book edition includes new and updated information on David Neeleman's life and career post-JetBlue.
Description
In this behind-the-scenes story of how serial airline entrepreneur David Neeleman created JetBlue, the most innovative upstart airline in America, journalist Barbara Peterson takes us from the "Jet who?" days to through the airline's early successes and setbacks. Drawing on exclusive interviews with more than 100 insiders, Blue Streak tells the story of tight band of true believers who dared to try the impossible, taking on the established airlines and winning. Blue Streak shows why JetBlue has endured as a role model for ambitious upstarts in every industry. This e-book edition includes new and updated information on David Neeleman's life and career post-JetBlue.
About the author
Barbara Peterson has worked as a journalist covering aviation, travel and consumer issues for more than twenty-five years. In addition to reporting on air travel for Conde Nast Traveler, she has contributed articles to The New York Times, The Wall Street Journal, Daily Beast, The Guardian and Consumer Reports. She is also the coauthor of Rapid Descent: Deregulation and the Shake¬out in the Airlines, a chronicle of airline deregulation and its aftermath. She is the winner of the Lowell Thomas Award for Investigative Reporting and the Gene DuBois Award for Excellence in Travel and Aviation Reporting. She lives in Hastings-on-Hudson, New York.
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