Behind the Lens

"Behind the Lens: A Professional Photographer's Secrets to 6-Figures" is an all-in-one guide for photographers looking to turn their passion into a successful business. Author Les Atkins shares his three decades of industry experience and offers practical advice on honing skills, setting up a business, marketing, pricing, contracts, and client management. This book is a roadmap to financial success and creative fulfillment, making it an essential resource for aspiring and established photographers alike.

"Behind the Lens: A Professional Photographer's Secrets to 6-Figures" is a comprehensive guide for aspiring and established photographers seeking to transform their passion into a thriving business. Written by seasoned photographer Les Atkins, this book offers invaluable insights and practical advice drawn from his three decades of experience in the industry. Atkins covers every aspect of building a successful photography business, from honing your craft and developing a unique style to setting up a legal business structure and creating effective marketing strategies. He shares his expert knowledge on pricing, contracts, and client management, ensuring readers are well-equipped to navigate the challenges of the competitive photography market. Atkins also delves into the importance of creating a strong brand, leveraging social media, and networking to attract ideal clients. With a focus on delivering exceptional service and creating meaningful, lasting images, this book is a roadmap to financial success and creative fulfillment in the world of professional photography. Atkins' engaging writing style and real-world examples make "Behind the Lens" an essential resource for anyone dedicated to turning their photography passion into a profitable, sustainable career.

Les Atkins, a name synonymous with photography across the East Coast of the United States, has been capturing life's precious moments for over three decades. His journey began at the tender age of ten when his parents gifted him a Brownie camera, which he still treasures to this day. Little did they know that this simple act of encouragement would ignite a lifelong passion and set Les on a path to becoming one of the most sought-after photographers in the region. His background in news journalism, public relations, and marketing has allowed him to build lasting relationships with clients and create a strong brand that resonates with people from all walks of life. He has mentored countless aspiring photographers and hosted various workshops and seminars to share his wealth of insights and practical advice gleaned from his years of experience. When he's not behind the camera, Les can be found enjoying life with his wife in the picturesque Piedmont Triad area of North Carolina. Their two beloved dachshunds, Zeke and Zoey, are always by their side, bringing joy and laughter to their lives.