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Book details
  • Genre:MUSIC
  • SubGenre:Business Aspects
  • Language:English
  • Pages:500
  • eBook ISBN:9780979731372


by Martin Atkins

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Band:Smart is a super cool book by Martin Atkins - it's the follow up to Tour:Smart.

Band:Smart is the follow up to Atkins' acclaimed Tour:Smart. From crowdfunding to success, from labels to DIY, contracts to marketing, studios, producers, managers, distribution strategies, booking, agents, the structure of a band, stage craft and all of the stuff you’d expect ...and a lot that you might not..With over 650 pages and 150 contributors including: Jason Arnopp, Ariel Hyatt,Tom Jackson, Greg Kot, George Massenburg, Benji Rogers, Nan Warshaw, Tom Windish, Maor Appelbaum, Lance Curran, Matthew Ebel, Alexander Fruchter, Julie Niehoff, Greta Brinkman, Jesse Cannon, Scott Cohen, Susan Ferris, Josh Hogan and many many more!
From Martin: "Is it a step by step guide? ….nope. Does it tell you everything you’ll need to know? Probably not actually but it will help get your head on straight and whatever the prevailing trends or newest platforms that have been developed in the amount of time it has taken you to read this – it will help you to deal with all of it and succeed on your own terms. All of this is wrapped in my flowery language (lots of fucks!)  with many illustrations to try and help all of this make sense.... PLUS - there is a link to submit any errors you find for the chance to win a t-shirt! ........trust me - there are a LOT - so get hunting ! bit.ly/BandSmartErrorReporting
About the author

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.   After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal Box LP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985.   Over the next five years, he played with and managed Killing Joke and toured with Ministry.  In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video. Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996.  Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.   Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations.    His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New Music Seminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy, Chicago Cultural Center and many more.    Atkins is currently the Music Business Department Chair at SAE Chicago leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing.    When he’s not teaching, you can find him on the road, consulting with artists and organizations, or working on his next book, Band:Smart. He is a father of four boys and lives with his wife, Katrina, in Chicago.