After pushback from some powerful boosters, Western Alabama University President Charles Conners calls on Atwater High School Football Coach Kirby Williams, an eight time state champion and three time USA Today National Champion and leader of the premier program in the country, to ignite a brand new program at Western. Williams interviews for the job, is hired, and must navigate the challenges in pursuing his dream of winning national championships in college football. He faces and must try to endure challenges from a corrupt alumnus and his equally, if not more, corrupt colleague, personal attacks on his character, community tragedies, and, just as importantly, winning over his team. But he is relentless in his pursuit of excellence for his football program on the field and in life. This is the story of this exceptional journey of an exceptional leader.