Tyrone Polastri is a ski coach, personal mastery trainer, and sports business professional. Over forty years ago, skiing led him to join a small group of media professionals to become one of the first Americans to ski in the USSR. Soon after, Polastri built his EnterSki ski schools and began co-producing a popular Northern California TV ski series and developing sales promotions for leading companies.
His business grew with the formation of Entersport, producing special events and offering sport marketing consultancy for business-to-business and business-to-consumer applications. At the University of California Berkeley Extension, Business Department, Ty helped with curriculum design and taught sport, special event, sponsorship marketing, and publicity.
Working with human potential pioneers, George Leonard and Michael Murphy of Aikido of Tamalpais and Esalen Institute respectively, and continuing his education in somatics and leadership, Polastri launched the Institute for Integral Living in Tiburon California. There he led personal mastery programs, workshops, and retreats for the public and organizations.
Polastri returned to Lake Tahoe to help transform the region into a bicycle-friendly community and became a ski school manager. He co-founded the Lake Tahoe Bicycle Coalition and continues coaching skiing today at Heavenly Mountain Resort. When not on the snow, he directs Team Tahoe, a regional noprofit promoting eco-friendly programs and initiatives (BikeTahoe.org) and rides his bike. He is currently working on his next book.
