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About the Author

Richard Rivera
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Author Info

Richard Rivera has served as a three-time Chief Revenue Officer, go-to-market executive, and consistent top 5% leading seller at different high-growth SaaS technology companies with multiple company acquisitions and IPO’s. Rivera is known as a dynamic trainer of sales and leadership excellence, as well as transformational executive, consultant, and advisor. Built around the concepts in this book and countless other programs he’s built, Rivera has lived out his passion for serving people in training and developing thousands of sellers and leaders around the globe. Richard lives with his wife and five amazing children in Austin, Texas.

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