Freddie Laker is a serial entrepreneur, veteran digital marketer, and co-founder of Chameleon Collective. Over a thirty-year career he has worked with some of the largest brands in the world, helped launch the commercial internet, and built and sold multiple companies — including a digital agency acquired by global consulting firm Sapient, where he spent years as a senior leader.
Freddie is the son of Sir Freddie Laker, the low-cost aviation pioneer who broke the cartel power of major airlines and opened international air travel to ordinary travelers. That early lesson — that entrenched systems can, and should, be challenged — shaped the way he thinks about business.
After watching the toll that conventional corporate and startup life took on himself and the people around him, Freddie set out to build a different kind of company. Chameleon Collective, the partner-owned consultancy he co-founded with Juan-Carlos Morales and Paul Lewis, has spent nearly a decade proving that talented people don’t have to choose between meaningful work, financial reward, and a life outside of it.
Collective Capitalism, his debut book, distills the principles and practical lessons of that experiment into a model anyone can adopt. He lives and works distributedly, like the collective he helped build.
