About the Author

EDD’s four decades in retail showcased not only masterful management but also a remarkably effective dry wit: his perfectly placed jokes and deadpan observations calmed frazzled customers, eased tensions among staff, and spread an infectious cheer throughout the store. Rooted in a deep belief in universal kindness and mutual respect, he guided colleagues with warmth and sincerity, routinely embodying the Golden Rule in every interaction. Spending the bulk of his career at the world’s biggest toy store, Ed delighted generations with boundless energy, encouraging and inspiring his team to find genuine fun and pride in their tasks against a constant backdrop of children’s laughter and brightly colored toys — a philosophy and work ethic that still resonates in the thousands of lives it touched. Now sharing his hard-earned wisdom through the Benchmark Legacy Series and The Adventures of Filbert & Evie, Ed skillfully weaves themes of choice and consequence, empathy, and the importance of diverse friendships into narratives that invite readers to reflect on their own journeys and to uplift others. Beyond writing, he channels his creativity into vibrant canvases and bold graphic designs produced by EDD Jordan Studio and offered as vivid prints, home decor, and apparel. Through EDD Jordan LLC, he donates 25% of profits to canine welfare, helping provide food, medical care, and safe havens for rescued dogs and supporting community rescue initiatives.The donations help provide food, medical care, and safe havens for rescued dogs. Visit eddjordan.com to discover a world of creativity and inspiration.