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About the Author

Anna Mace
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Author Info

Anna Mace is an innovative marketing professional with nearly 20 years of experience in the industry. Over the years, she has built a reputation as a thought leader in marketing and advertising, utilising her innovative mindset and unique approach to drive results for her clients.

Anna has been on a mission to empower owners of small businesses ever since she began her career after accidentally falling into the world of marketing. After completing her BA (Hons) in Law and MA from the University of Cambridge, U.K. as a mature student, she began her marketing career, with her husband after he had been working in the field for several years, by setting up a web development agency in 2006. Later the company evolved into a digital marketing agency before being sold in 2018.

Anna has spearheaded successful web and graphics campaigns for some of the UK’s biggest companies and establishments such as ITV and Lucy Cavendish College, Cambridge as well as representing the UK in a government delegation to China as a Young Leader. She has also worked with small startups and non-profits, helping them achieve their goals through creative marketing strategies.

Anna's work is with clients in the United States, Australia and here in the UK. She has worked with some of the country’s leading growth specialists such as Chris Cardell, Cardell Media, as part of his team and as a Trusted Supplier for Nigel Botterill’s Entrepreneurs Circle. In the late noughties, whilst continuing with her marketing agency, she and a business partner ran a function and restaurant venue at a beautiful rural lakeside setting in rural Norfolk for a couple of years. And for the last five years, Anna has operated her consultancy business, specialising in marketing project management. She regularly gives talks to networking groups on various aspects of marketing.

Anna is also a dedicated volunteer having served as a trustee for two charities, a role within the UK justice system, committee member on various local community committees, as a school governor and as an advanced driving instructor.

In her free time, Anna enjoys cooking, NIA (non-impact aerobics), walking and is also a certified firewalking instructor. She lives in Norfolk, UK, with her two sons and shadow (otherwise known as the family dog, Barney).

Anna's creative and innovative approach to marketing has helped many SMEs to achieve their marketing objectives and significantly grow their businesses. Her commitment to small business empowerment and helping others to lead fulfilling lives makes her a valuable member of her community, and to those she works with.