As a living laboratory for his own study, Sheldon he has spent thousands of hours coaching soldiers, skiers, white water rafting quests, high school athletes, masters level Ultimate Teams, and Insurance Industry Professionals around the world.
Sheldon got his first, adult taste of rigorous coaching as an airborne trained officer in the U.S. Army. He learned, only through hindsight, that force of will, repetition, and endurance are useful attributes but insufficient for the well-rounded and joyful pursuit of excellence - no matter what the endeavor.
As a nationally certified ski instructor for 25 years, Sheldon has coached thousands skiers through their trepidations and limitations to a place of confidence and joy - never barking or belittling, always encouraging and patient.
He is also a veteran white water river guide who discretely seeks out the guests on each trip whose silent fear nearly blinds them to the beauty and thrill of the ride – then he gently coaches them through it.
He built, from scratch, the first girls Ultimate Frisbee team at his city High School and through seven seasons coached them to three state finals, two tournament championships and a top 10 national ranking.
He has captained Masters level Ultimate teams, and is a competitive trail racer and triathlete who lives in the ebb and flow of daily discipline, distant goals, distractions and disappointments.
In 2002, Sheldon launched SteadySales.com to help service people sell. He’s coached hundreds of insurance agencies and thousands of CSR’s in collaboration with dozens of national and regional carriers, state associations, and industry partners.
Sheldon’s energetic coaching flows from two guiding principles: lovingly meet people where they are and ignite their own desire to improve.