Hello, and, thank you for your consideration of my first book, Tightrope: Marketing Differentiation for New Businesses! I am a scholar-practitioner of the science of business marketing. Whether you are a new entrepreneur, or, a business veteran, the proper marketing of your business can lead to more successful advertising efforts. For many years I have heard B2B and B2C business owners say the same thing: "I want/need more customers." Even worse, "I'm just gonna run some ads;" no mention of marketing...just, 'run ads; quite troubling.
I wrote Tightrope: Marketing Differentiation for New Businesses to be the 'entrepreneurs companion manual.' I desire that you can open any one of the chapters that make up this book, read all, or, part of that chapter, and take that information with you into your business for that day and use it.
I would love to hear from you! Feel free to contact me and share your thoughts. Better yet, if you have questions or would like to discuss a marketing strategy for your business 'hit me up;' I'll be waiting!
Very best regards,
Duane vK. Lamb, MMBA
