Bruce Moon is author of the new book "Living The Golden Rule" which brings to life the history of a unique company, provides insight into its entrepreneurial spirit, and sheds light on how its innovative products continue to stand the test of time for tens of millions of Americans.
Bruce is an expert in asset-based long-term care insurance, and was influential in developing and growing the industry's most comprehensive hybrid/combo LTCI portfolio. Bruce Moon is also adept at the marketing and communication of these products.
Bruce has a Bachelor of Arts degree in Journalism from Indiana University, Bloomington, and is a Chartered Financial Consultant, Chartered Life Underwriter and Chartered Advisor for Senior Living.