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Linda McIsaac, Ph.D., is a scientist and entrepreneur, one of those computer geeky types. Growing up, she was a very good student and was encouraged by her teachers, who told her that she should go on to college. Upon graduation from high school, her father told her that she should get married and would live happily ever after. However, that was not what happened in her married life.
Linda decided on college and liked mathematics studying Mobius strips, differential equations, and other challenging topics. The definition of fun in her world was learning how car engines worked and drag racing her cars, yet she did not know what kind of career she would have. All occupations that came to her mind were "engineering-oriented." Yet, at that time, options for women were secretary, nurse, or teacher. In college, Linda also focused on the principles for learning and cognition, the transfer of information. She ended up being part of a nationwide project on re-engineering education with Individual Guided Education at the University of Wisconsin Madison's Research and Development Center while completing her Masters and Ph.D. at the University of Wisconsin Madison.
After graduation, she served as a Superintendent of Schools, where she struggled to implement new ideas for the delivery of instruction based on the way students learn best and research on individualized learning. After her three-year commitment, she left education for the private sector and started her own computer training company EXPCT with "computer parties" like Tupperware parties in homes. Subsequently, computer training centers were built to help train and develop computer applications that helped businesses automate. That company was sold to Inacom in 1998.
Along with her business partner, Gerry Klodt, they decided that more could be realized by a better understanding of people, and she established her second company Xyte, Inc. They discovered that people are born with different natural abilities and developed a way to measure that based on the way they think. The ongoing product development helps individuals in all aspects of their lives: career planning, appropriate education programs; business in job matching, sales, advertising/marketing, management of the employee lifecycle as well as relationships.
As a "people engineer" person, Linda is committed to reaching as many people as possible and sharing a technology that will help them answer that age-old question: "Who am I? and Why do I do what I do?" and apply the natural gifts they were born with to help them find meaning and purpose.
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