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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:268
  • Format:Paperback
  • Paperback ISBN:9781543983166

Radical Customer Empathy

An Introduction To The Empathy Framework Methodology

by Danya Shea and Bryan Noel

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Overview
When you finish this book, you will be a better marketer. You will learn how to define your ideal customer experience; understand the importance of the customer's mindset at different buying stages; and increase the focus and effectiveness of your marketing strategies.
Description
The purpose of this book is to REVOLUTIONIZE the way you do marketing! By the end of it you'll think smarter, plan better, have more customers and be more profitable. This book is written for ethical, values-based companies who have identified a real market need and have put their heart and soul into fulfilling that need with excellence and integrity. When you finish this book, you will be a better marketer. You will learn how to define your ideal customer experience; understand the importance of the customer's mindset at different buying stages; and increase the focus and effectiveness of your marketing strategies.
About the author
Danya Shea is your go-to Chief Marketing Officer. As a digital native she stays on top of rapidly changing trends in consumer behavior and expectations. Driven by financial objectives, data-driven decisions and high-impact collaborations, she is guided by a deep understanding of the new rules of the new economy to accelerate business growth. Shea's leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve Economic Game Changers, Women Who Means Business and a Top 40 Under 40. As a thought leader, she has appeared on FOX35, PBS, NEWS13 and in the Orlando Sentinel.
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