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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Finance
  • Language:English
  • Pages:208

Build to Prosper

Secrets for Sustained Profitability

by Cameron J. McConnell

Book Image Not Available
Overview
Build to Prosper reveals the key business secrets to attaining sustainable pretax profits to invest in future innovation. In this guide, business owners will learn how to develop and implement an action plan that returns businesses to earning sustained pretax profits. Based on thirty-five years of experience helping business owners break patterns that have derailed their businesses from “tracks of profitability,” Cam McConnell discloses eight economic theories that have trapped value in an owner's business and provides readers with a ten-step Business Modeling Methodology (BMM) for unlocking innovation. McConnell’s Business Modeling Methodology dispels the previously touted economic theory of return on investment (ROI) as no longer relevant. Instead, he discloses that break-even theory and associated incremental margin contribution by increased sales volume is the cause of marginalized businesses. Build to Prosper uncovers the real values in a business—“intellectual properties”—that provide the leverage necessary to return a business back to prosperity.
Description
Build to Prosper reveals the key business secrets to attaining sustainable pretax profits to invest in future innovation. In this guide, business owners will learn how to develop and implement an action plan that returns businesses to earning sustained pretax profits. Based on thirty-five years of experience helping business owners break patterns that have derailed their businesses from “tracks of profitability,” Cam McConnell discloses eight economic theories that have trapped value in an owner's business and provides readers with a ten-step Business Modeling Methodology (BMM) for unlocking innovation. McConnell’s Business Modeling Methodology dispels the previously touted economic theory of return on investment (ROI) as no longer relevant. Instead, he discloses that break-even theory and associated incremental margin contribution by increased sales volume is the cause of marginalized businesses. Build to Prosper uncovers the real values in a business—“intellectual properties”—that provide the leverage necessary to return a business back to prosperity.
About the author
Cameron J. McConnell is the Founder and Chief Innovation Officer of Build to Prosper, a division of the McConnell Group, LLC. MGLLC is a consulting firm that specializes in helping business owners earn sustained pretax profits that are reinvested in innovation. Cam has pioneered the Business Modeling Methodology (BMM), a ten-step business plan tool that for thirty-five years has proved consistently to help business owners build their business. From his first job with IBM through his work as a CPA for KPMG to serving as a CEO for a Purex Industries aeromotive subsidiary, Cam honed his business savvy and intensified his desire to help business owners. Today Cam’s vision remains to assist business owners to return to the “Prosperity Curve.” Then Cam hopes that we can provide a better earth to our children and to our children’s children. Cam and his wife Ginny live in Southern California. They have children, grandchildren, and great-grandchildren in the United States, England, and Nepal.

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