Your Next Mission

Your Next Mission: A personal branding guide for the military-to-civilian transition, is a powerful new employment resource available for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book specifically addresses the gap in current tools available for the military-to-civilian transition challenge by providing a clear, compassionate, and compelling guide to building a unique personal brand, evaluating career options based on individual values, and providing clarity in the job search process for veterans. With interviews from key executives from America’s leading companies, transitioned veterans and veteran advocates, Your Next Mission provides insight, tools, confidence, and competitive advantage for the veterans’ next chapter in their lives.

Your Next Mission: A personal branding guide for the military-to-civilian transition, is a powerful new employment resource available for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book specifically addresses the gap in current tools available for the military-to-civilian transition challenge by providing a clear, compassionate, and compelling guide to building a unique personal brand, evaluating career options based on individual values, and providing clarity in the job search process for veterans. With interviews from key executives from America’s leading companies, transitioned veterans and veteran advocates, Your Next Mission provides insight, tools, confidence, and competitive advantage for the veterans’ next chapter in their lives. Author Lida Citroën offers numerous exercises, examples and scenarios for veterans to learn to promote their value on social networking; through in person networking, image and body language; and in the development of their core messages, including their elevator pitch.

Lida Citroën, an international expert on corporate reputation management and personal branding, has worked with transitioning military veterans for 5+ years, teaching them the skills and techniques to build their personal brand and unlock the secrets to success in their civilian careers. Lida also shares her knowledge with national businesses interested in hiring veterans. The author of Your Next Mission: A personal branding guide for the military-to-civilian transition, Lida teaches best practices, lessons learned, and insights from successful veteran-committed companies who recruit and grow their veteran employees, highlighting ways to align the talents and skills of former military personnel with the objectives, brand, and goals of the business.