Your Cash Is Flowing

Are you a financially savvy entrepreneur? When you run a company, no matter its size, what you don’t know can hurt your bottom line. In Your Cash is Flowing, financial expert Ken Homza presents a crash course in what you should know about the financial side of your business. Sharing real-world stories of his experiences with over thirty companies across a wide range of industries, Homza shares a wealth of information in an accessible, conversational writing style.

“Your Cash Is Flowing: Why every entrepreneur needs to think like a CFO” is a book for entrepreneurs who want to increase their financial literacy and profitability. Ken Homza is a leading fractional chief financial officer (CFO) who has worked with more than thirty companies to solve business problems, turn losses into profits, and achieve organizational goals. Homza believes that the financial intelligence of most entrepreneurs is far too low, and he has made it his mission to bring a greater level of financial knowledge to businesses across the globe. While entrepreneurs and businesses owners are passionate about their companies, too many lack the financial acumen to drive their enterprises to remarkable levels of success. Although they have traded the day-to-day employment rat race for the freedom, flexibility, and risks of entrepreneurship, many have failed to achieve the appropriate financial reward. Homza’s book is filled with thought-provoking examples, real life experiences, and tactics and methodologies that all entrepreneurs can apply to their business to drive them to higher levels of profitability. “Your Cash Is Flowing” is not a textbook. Each chapter is short and to the point, leaving readers with a key takeaway. Readers will want to keep this book nearby as they increase their financial IQs and see profits increase from month to month and year to year. Entrepreneurs will learn how to think differently about their business, why it is critical that every business has a long-term and annual financial plan, and how spending the time every month to understand their financial statements can lead to new insights about their businesses, even if they have been running them for years and don’t think they have anything new to learn! Whether business owners want to attain worldwide success or provide a better standard of living for all stakeholders, reading “Your Cash Is Flowing: Why every entrepreneur needs to think like a CFO” is the first step toward achieving their goals.

Homza’s outstanding leadership as a fractional CFO has brought significant financial strength to a broad spectrum of companies where his guidance and expertise allow each of his companies to focus on core business issues. Ken’s experience spans positions with large, billion dollar corporations, mid-range companies and start-up ventures in technology, manufacturing, distribution, retail and service delivery organizations. His résumé includes successful tenures at Unisys and LensCrafters where he served in finance, marketing and strategic roles. Ken is a financial steward who brings a “spend it like it’s your own” approach and has served over 30 clients in various phases of development across multiple industries since 2003. His guidance and expertise cause business owners to have a better understanding of the financial position of their company and improved bottom line results. For new businesses, he applies his critical thinking to the issues faced during the start-up phase. For more mature businesses, he helps them to better understand their financial results through key performance metrics and financial planning and forecasting while he focuses the executive team on actions to improve profitability. One of the key tenets of Ken’s approach is to get to the facts – he believes a better outcome always results from a clear understanding of the actual operating environment as opposed to assumptions and hearsay. Results have included finding six figure savings in a matter of weeks, seven-figure profit improvements from one year to the next, and complete business transformations. He has worked on both sides of the acquisition table, helped two clients through the difficult process of Chapter 11, and served in the dual role of CFO/CEO for a company facing multiple challenges leading it to a successful sale within 15 months of taking the helm. In addition to serving his clients, Ken has served on various not-for-profit boards and has spoken on finance, strategy and start-up issues in front of business leaders and at the university level. Ken holds an MBA from the Carnegie Mellon University Tepper School of Business. He and his family reside in University City, Missouri. Learn more about Ken’s unique approach at www.homza.com