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Book Image Not Available
Book details
  • Genre:MUSIC
  • SubGenre:Business Aspects
  • Language:English
  • Pages:115
  • eBook ISBN:9781618426406

You Better Ask Somebody!

Staying On Top Of Your Career in the Friggin Music Business

by Bob Baldwin

Book Image Not Available
Overview
You Better Ask Somebody! Staying On Top Of Your Career in the "Friggin’" Music Business is a music handbook that primarily helps prepare aspiring musicians to create a successful career in the music industry. The handbook, created for high school and college level students, explains how aspiring musicians can create a successful career path and make a name in the industry while maintaining their integrity. It's also a refresher course for veteran artists and a manager’s reference guide to improve their own work ethic.
Description
You Better Ask Somebody! Staying On Top Of Your Career in the "Friggin’" Music Business is a music handbook that primarily helps prepare aspiring musicians to create a successful career in the music industry. The handbook, created for high school and college level students, explains how aspiring musicians can create a successful career path and make a name in the industry while maintaining their integrity. It's also a refresher course for veteran artists and a manager’s reference guide to improve their own work ethic. WELCOME TO MY WORLD! After 25 short years of being in the music game, only to watch the industry fall so quickly, gone are the label-funded recording studios with their 20-foot sound boards, coffee runners and all night physical tape edits. Over the years, I studied the business and observed those very few Execs sitting at the top of the pyramid scheme, who built their mansions on your shoulders and the sweat of your backbone, blinged you down to your Mercedes feet while pushing their subliminal messages up on the big video screen and at the end of the day, all you were left was a quarterly bill written in red negatives. Believe it or not, back in the day, it was worse! They used to buy your copyright for a dollar and fed their grandchildren off the heels of your ignorance. At least you got the 12 – carat gold necklace. Maybe Ray Charles couldn’t see, but he had vision and smelled the proverbial rat behind the desk. He cried out, “I want my budget AND my copyright.” He proved to us that at the end of the day, it really was up to the ‘percentile’ to collectively uphold the industry’s original artistic culture and most of all, the moral fiber of the business. Call us, “the 99-Percenters.” Sounds more like America. We were ignored because they thought the game was going so good for them. They even decided to have a mp3 mass-industry giveaway for years……but then they fell asleep at the wheel. They let the Freedom Riders take over (Napster/Kazaa); however, before they were eventually defeated, The Napsters of the world left the industry depleted….kids stopped reading credits, it was all about the dummy download. But now, everything old is new again Oldie this, Oldie that, forget the future, let’s just keep spinning these oldies! Then Jobs finished the job, with the Big Apple notwithstanding, and the stock was fat while the rest went flat. There was no real counter-punch, every swing was futile, every punch was inefficient and utterly painless. So how and when did this happen? HEY! Stay out of the rear-view mirror, or you may wreck yourself. Ladies and Gents, time to look ahead, and protect the very thing that is yours, that you worked so hard to make. Your brand, your art, you! Take a break, come out the trenches for a minute. Come…Let’s take this ride together, collectively devoid ourselves of possible further self-destruction, leap past the land mines….it’s time to arm yourselves with competitive corporate intelligence with knowledge that you are so deserving to have so you can win at the game. You can agree or disagree with what’s written herein, but one thing’s for sure - if you don’t know, “You Better Ask SOMEBODY!”
About the author
Mount Vernon, NY native Bob Baldwin, Jazz Artist, Radio Host, and Music Presenter, is an unsung hero when it comes to the Contemporary/Smooth Jazz genre and is on the move. With a vision to take his gift of music to bless those less fortunate, and raise funds for organizations in need of help, Bob Baldwin adds Arts Advocate, Educator, and now Author to his resume. He is the son of jazz legend Robert Garfield Baldwin, Sr. who played piano with bassists Keter Betts (Ella Fitzgerald’s bassist) and Art Davis (last bassist for John Coltrane) as well as Westchester County local music legends Carmen Leggio and Jimmy Hill (saxophonists). He is an International Recording Artist who has 20 plus years in the business as a recording artist and has worked with the best, from George Benson to Grover Washington, Jr., Chuck Loeb, Marion Meadows, and Phil Perry to name a select few. In 1997, he became the CEO/Founder of CITY SKETCHES, INC™ a full-service company that specializes in: music production, radio programming, small festival event planning, music education symposiums, and working with new artists in pursuit of label distribution. CITY SKETCHES INC™ (CSI) has produced the Brazilian-American Jazz Festival, The Croton Point Park Jazz Festival, The Wednesday WindDown Jazz Festival, and the Trumpets Jazz Series. CSI has also been the production house for his solo recordings, of which seven reached Top 10 status on the Billboard Jazz Charts in the last 10 years. In October 2008 he launched the New Urban Jazz Lounge, which started with only five stations. As a result of the demand for jazz, which increased exponentially since the flipping of jazz stations to other formats, the number of stations has rapidly grown to 20 stations in 10 states and is growing with worldwide listenership of over 200,000 weekly. The show features Contemporary Jazz from around the world with touches of Brazilian and World Flavors. The NewUrbanJazz is produced in collaboration with the African-American Public Radio Consortium (AAPRC). Currently there are over 100 listening hours of programming online at www.newurbanjazz.com.
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