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Book details
  • Genre:MUSIC
  • SubGenre:Business Aspects
  • Language:English
  • Pages:160
  • eBook ISBN:9780992387518

Working Your Mojo

Entrepreneurial Thinking for Musicians

by Christina Morgan-Meldrum

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Overview
Working your Mojo is a book about getting clarity and direction to create your musical journey on your terms. The industry is broken and offering no new solutions. That means the only alternative is to be true to yourself, think like an entrepreneur and create your own future. This book has a 6 track process that will help you get the right information to be able to grab the right opportunities and make smarter decisions. The author of Working your Mojo has been implementing ideas for 20 years, so knows how to make stuff happen. If you are lost and need some direction, this book is exactly what you need to get you back on track, even if you don’t know what that track is meant to be.
Description
“Christina showed us how to work with what we had but also how to invent the tools we needed in an environment where innovation is so important.” The Twoks ARE YOU APPLYING FOR GIG AFTER GIG, FESTIVAL AFTER FESTIVAL AND FEEL LIKE YOU ARE NOT GETTING ANYWHERE? HAVE YOU LOST YOUR MUSICAL DIRECTION OR NOT GETTING THE TRACTION AND EXPOSURE YOU WERE EXPECTING? ARE YOU WONDERING IF THERE IS SOMETHING DIFFERENT YOU SHOULD BE DOING? Working your Mojo is a book about getting clarity and direction to create your musical journey on your terms. The industry is broken and offering no new solutions. That means the only alternative is to be true to yourself, think like an entrepreneur and create your own future. This book has a 6 track process that will help you get the right information to be able to grab the right opportunities and make smarter decisions. The author of Working your Mojo has been implementing ideas for 20 years, so knows how to make stuff happen. If you are lost and need some direction, this book is exactly what you need to get you back on track, even if you don’t know what that track is meant to be.
About the author
On top of a healthy obsession with music, Christina has over 20 years experience in organisational change management and coaching, so she knows better than most what is required to get an idea to the implementation phase. Christina's passion is to match smart ideas with inspiring creativity, and loves when a simple plan has the ability to change people's lives. The world is full of uniqueness, and Christina has made it her mission to give light to each and every creative idea. Christina is relentless in her search for new and interesting ideas that make sense and are easy to apply. Using the ideas she uncovers and the ideas of the musicians she works with, she helps them progress their music further than they ever imagined.
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