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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Business Communication / General
  • Language:English
  • Pages:62
  • eBook ISBN:9781626756458

Words That Mean Success

by Jeffrey D. Porro

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Overview
Speechwriter Jeff Porro, who has helped Fortune 250 CEOs and the heads of some of the nation’s most influential nonprofits, provides very practical advice on how leaders can use the spoken word to engage the audiences most important to their success – including funders, clients, investors, employees, the press and public.
Description
Speechwriter Jeff Porro has helped Fortune 250 CEOs and the heads of some of the nation’s most influential nonprofits. In his first book, he draws on two decades of experience to provide very practical advice on how leaders can use the spoken word to engage the audiences most important to their success – including funders, clients, investors, employees, the press and public. In the first section of the book, Jeff describes how better speeches, talks and presentations can help executives boost their organizations. The section then analyzes why “bad speeches happen to good executives,” and offers very specific advice on how leaders can become more effective public speakers. In section two, Jeff examines the specific communication challenges faced by entrepreneurs, women executives, defense industry leaders, and others. He provides suggestions on how they can take their presentations to the next level. In section two, Jeff offers suggestions on how leaders can learn from the masters of business communication: Iacocca, Jobs, and Buffet. In addition to writing speeches and presentations for business and nonprofit leaders, Jeff also an award winning screenwriter and a PhD with 20 years of experience in research, public policy, and business. He has been profiled in the Washington Post, National Journal, Washington Business Journal, and other publications.
About the author
Jeff Porro’s unique combination of talent and experience is helping leaders engage the audiences most important to their success through the power of the spoken word. 20 years of experience in research, public policy, and business…a screenwriters’ award for The Great Debaters…a PhD in political science…keynote addresses for Fortune 250 executives and executives of leading trade and professional associations.
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