How many small businesses have a full-time coworker whose official title is Queen of Fun and Laughter? How many have a CEO and COO who dress in matador outfits for a company holiday video version of Dancing with the Stars? Beryl is a “Top Small Workplace” because of one thing—its focus on people. Visitors report they feel the “vibe” when they walk in the door. As a call center company, a business normally known for high turnover, low morale, and a boiler room environment, Beryl created a special culture resulting in low attrition, high customer loyalty, and profits reinvested in coworkers. What Beryl does behind the scenes to take care of the needs of its internal family sets it apart. It operates with a real spirit of camaraderie; the loyalty of team members at every level; a leadership team that operates with a true servant mindset; and a CEO, Paul Spiegelman, who believes that everyone deserves a chance to feel important. He rewards people frequently, respects their efforts and opinions, and informs them of everything that impacts them. He gave away his car to a coworker who walked to work, replaced another’s Christmas gifts when her apartment was robbed, bought a plane ticket for a coworker to visit his dying mother, and sits for hours in a Santa costume while Beryl kids climb on his lap. Even the company name, defined as “a family of gems,” illustrates the emphasis on coworkers, the people who created the vibe and deserve the credit for Beryl’s passion, productivity, and profit. Read his book about how Beryl changes lives and discover how you can implement the same techniques to make your company a top place to work.