What The Hell Is Unemployment?

During his 41 months of unemployment, Kenneth Hitchner helped start the nation's first unemployment community. As a volunteer executive director at the Professional Service Group of Central New Jersey (PSGCNJ), he would have new members come up to him and say, "I've got a problem." They would add, "I just lost my income and health care." And he'd say with a straight face, "That's not a problem." They would look at him dumbfounded. This book covers his response to that burning feeling you endure when you realize the cavalry isn't coming to save you, which he learned from his journey with long-term unemployment.

During his 41 months of unemployment, Kenneth Hitchner helped start the nation's first unemployment community. As a volunteer executive director at the Professional Service Group of Central New Jersey (PSGCNJ), he would have new members come up to him and say, "I've got a problem." They would add, "I just lost my income and health care." And he'd say with a straight face, "That's not a problem." They would look at him dumbfounded. This book covers his response to that burning feeling you endure when you realize the cavalry isn't coming to save you, which he learned from his journey with long-term unemployment. Kenneth Hitchner knows how to make people, and their brands, look appealing by solving their problems with communication tactics. His own bout of unemployment motivated him to leverage his own teachings, which are delivered to you in "What The Hell Is Unemployment?" His PR formula is quite simple: revenue, relationships and revenue.

Kenneth Hitchner has practiced public relations in many diverse categories, including B2C, B2B, government, politics, nonprofits and trade associations. And he has succeeded in a corporate and agency setting. So what's his hack? Kenneth leverages karma to succeed as a PR professional. In fact, he has developed something called the "Karma 2-Step," which is a litmus test that every PR campaign must pass before it is presented to a client. Kenneth understands that people like people who help them. Now that we live in digital world, where all our competitors are one click away from our prospects, how are we supposed to attract and retain them? Two words: Karma works. In addition to Karma, Kenneth is a strategic thinker. To him, being "strategic" means that you begin at the end and work your way back to the beginning. He believes it makes everything more effective and efficient because it's a mindset that ties every step along the way back to the desired outcome. Kenneth begins with strategy and moves to the planning stage. At that point, only execution and evaluation remain. He strongly believes in feedback over failure in a world where "learning" replaces "losing." Generally speaking, he loves brevity, unless you're talking about love, friendship, sacrifice or joy.