What 2 Why

The current medical landscape is heavily impacted by technology, both information and diagnostics. Although tremendously important it has negatively impacted the relationship between patients and caregivers. The corporatization of health care has also hastened the end of the personalization of care. The book attempts to strike a balance between the relentless march of current medical trends, mirrored in many other fields and suggests the focus on personal attachment, ownership and accountability at a very human level.

The book is organized around five W,s. 1. What: What are we about organizationally? What is our overarching culture as expressed in goals, leadership, and approach to quality and safety? 2. Why: As individuals why are we here? What is our commitment, ownership, accountability, and decision-making? The decision vortex is a balance between the information algorithm, emotional intelligence and intuition. 3. What: What do we know about our organization? How we get data and how we interpret it. 4. Why: The data is only a number, why does it occur and what analysis is necessary to make it useful. 5. What: Once we have an understanding of the Why, what can we do about it?

Dr. Keller has spent almost sixty years in the medical field as a pediatrician, emergency physician, and health care executive. His focus has been on the Quality and Safety of medical care and its availability to all social strata. As a leader and educator, he most enjoyed mentoring, team building, and human resource development.