With exponentially increasing globalization, dependence on foreign labor, and physical separation of various functions, it has become ever more difficult for businesses to manage themselves effectively in a rapidly advancing world. At the same time, economic woes have forced many companies to reevaluate which business elements to grow and which to keep stagnant. Often, IT is one of the first to remain stagnant or even have its funding cut. This book seeks to change that prevalence. It will challenge the traditional view of what business value is, particularly in a modern setting. It will demonstrate how IT is becoming absolutely necessary in today’s widespread, highly technological world. But most important, it will show how investing in and improving IT is actually a cheap and reliable way of guaranteeing long-term success and growth. By integrating IT into the standard definition of modern business value, author Ashu Bhatia will reinvigorate the need for IT and the focus on technological advancement.