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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:105
  • eBook ISBN:9781609845001

Unzipped

A Portable Guide To The Anatomy Of The Female Customer

by Michele Miller

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Overview
Unzipped: A Portable Guide To The Anatomy Of The Female Customer reveals surprising information about the female customer, and teaches you how to create a connection between your brand and the BUY button in her brain. Centered around the internal values systems of individual women, Unzipped will help you create a marketing strategy and message that will have impact - on your customers and your bottom line.
Description
Unzipped: A Portable Guide To The Anatomy Of The Female Customer reveals surprising information about the female customer, and teaches you how to create a connection between your brand and the BUY button in her brain. Centered around the internal values systems of individual women, Unzipped will help you create a marketing strategy and message that will have impact - on your customers and your bottom line. Michele Miller is a partner in the Wizard of Ads marketing firm, working with businesses of all sizes across North America, including Best Buy and Timberland. She maintains a busy schedule as an international speaker on the topics of advertising and marketing to women. Michele is the co-author (with Holly Buchanan) of The Soccer Mom Myth, which was featured on Amazon's Top 20 Bestsellers in the marketing category. She has written a regular marketing column for Inc.com; her blog, WonderBranding.com, has won many awards and is included on the prestigious "Best of the Web" list compiled by Forbes.
About the author
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