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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:226
  • eBook ISBN:9781544506630

Unfair Marketing

Drive Marketing Success by Leveraging Your Company's Unique Strengths

by David Rodnitzky

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Overview
Your company has an unfair advantage over the competition—and it's an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it's your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you're not alone in neglecting this superpower. In fact, most companies don't know they have a particular advantage in the market, and if they do know, they don't know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.
Description
Your company has an unfair advantage over the competition—and it's an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it's your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you're not alone in neglecting this superpower. In fact, most companies don't know they have a particular advantage in the market, and if they do know, they don't know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.
About the author
DAVID RODNITZKY is the founder of 3Q Digital. David began his career in online marketing in 2000 and worked for several Silicon Valley companies before he founded what has become Silicon Valley's growth agency of record in 2008. 3Q has helped grow dozens of disruptors into market leaders and manages more than $2 billion in ad spend for a roster of game-changing companies, including some of Silicon Valley's most famous unicorns. 3Q Digital has over 350 employees and ten offices spread across the US, Europe, and Asia. Visit 3Q online at 3QDigital.com.
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