Just as 'Moneyball' did for baseball, 'Treat Your Poker Like A Business' has had a seismic impact on how poker is played, viewed and analyzed. Writes Sports Illustrated: 'Dusty Schmidt (is) a model of entrepreneurial drive.' Dusty 'Leatherass' Schmidt is known as the definitive poker grinder, with a legendary ability to focus during marathon online sessions. But this isn't the ability to which he attributes his success. Instead, Schmidt says his multimillion dollar achievements are due to his applying old-fashioned business concepts to the game of poker. Five years into his career, Schmidt's resume is legendary: Nearly 7 million hands and 10,000 hours played. Mind-blowing win rates spanning massive sample sizes. $3 million won in cash games exclusively. Never had a losing month. With 'Treat Your Poker Like A Business,' Schmidt teaches other online players to monetize their abilities as he has. Schmidt writes that while training websites and instructional books have made poker players' games better, they haven't necessarily taught them how to make money. Schmidt schools readers on how to manage bankroll, rationalize variance, play more tables, move up in stakes, avoid tilt, create new sources of revenue, and --- most importantly --- become more profitable.