The Wizard of Ads

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest

A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years. His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard’s first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader. With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business.