Modern consumers use mainstream, retail cosmetics as if they are benign, everyday essentials, overlooking their composition and ingredients. Many are unaware of the degree to which mainstream cosmetics and personal care products may impact their health. When caring for your skin, it's imperative to choose products that will enhance your outer appearance while enriching your skin health.
Most personal care and beauty industry guides are published for professional chemists, marketers, and sales teams to help brands understand consumer behavior. Those industry resources provide information and trend updates that help brands develop campaigns to entice consumer spending and foster brand loyalty. This guide, however, is the resource created for consumers that will further their knowledge of cosmetic chemistry and personal care. "The Sustainable Beauty" will train consumers and families to analyze brands and develop a strategy for choosing what products are best for them in the same way that they have been analyzed and studied by brands over the last few decades.