The Performance Coaching Collection

Is it unreasonable to think that success in real estate should mean more than earning a decent living? Steve Shull doesn't think so. As a real estate coach with over thirty years of experience, his goal isn't just to help you sell more homes. It's to teach you how to build a business that's sustainable, scalable, and stress-free. Finally, all his essential teachings are in one place. The Performance Coaching Collection includes all three books by Steve Shull and his collaborators: • Chris Voss, master negotiator and bestselling author of Never Split the Difference • Dana Green, long-time leader of the top real estate team in Lafayette, CA • Jonathan Lack, veteran business strategist and operations expert Start with Real Estate Is Not Rocket Science by Steve Shull to master the six core building blocks for success in any market. Go deeper with The Full Fee Agent by Chris Voss and Steve Shull to become a trusted advisor who asks for (and gets) 6% every time. Finally, grow with The Real Estate Team Playbook by Steve Shull, Dana Green, and Jonathan Lack to get a step-by-step blueprint for building and leading an elite real estate team.

Is it unreasonable to think that success in real estate should mean more than earning a decent living? Steve Shull doesn't think so. As a real estate coach with over thirty years of experience, his goal isn't just to help you sell more homes. It's to teach you how to build a business that's sustainable, scalable, and stress-free. Finally, all his essential teachings are in one place. The Performance Coaching Collection includes all three books by Steve Shull and his collaborators: • Chris Voss, master negotiator and bestselling author of Never Split the Difference • Dana Green, long-time leader of the top real estate team in Lafayette, CA • Jonathan Lack, veteran business strategist and operations expert Start with Real Estate Is Not Rocket Science by Steve Shull to master the six core building blocks for success in any market. Go deeper with The Full Fee Agent by Chris Voss and Steve Shull to become a trusted advisor who asks for (and gets) 6% every time. Finally, grow with The Real Estate Team Playbook by Steve Shull, Dana Green, and Jonathan Lack to get a step-by-step blueprint for building and leading an elite real estate team.

Steve Shull is a former linebacker for the Miami Dolphins. When an injury forced him to change his game-literally-he pivoted into finance, then real estate, and found his calling when he started coaching other real estate agents. After three decades and over 60,000 hours of one-on-one coaching, he knows more about real estate agents than anybody in the business. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives.