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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Management
  • Language:English
  • Pages:302
  • eBook ISBN:9781617922343

The New Small

How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies

by Phil Simon

Book Image Not Available
Overview
In The New Small, you'll discover how some amazing small businesses creatively and intelligently use technology to: Reach new customers Reduce costs Increase internal collaboration and communication Create flexible work environments Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners-and those thinking about starting their own shops.
Description
A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In The New Small, you'll discover how these companies creatively and intelligently use technology to: Reach new customers Reduce costs Increase internal collaboration and communication Create flexible work environments Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners-and those thinking about starting their own shops.
About the author
Phil Simon is the author of three books: The New Small (Motion, 2010), Why New Systems Fail (Cengage, 2010) and The Next Wave of Technologies (John Wiley & Sons, 2010). A recognized technology expert, he consults companies on how to optimize their use of technology. His contributions have been featured on The Globe and Mail, ComputerWorld, ZDNet, The New York Times, ReadWriteWeb, and many other sites.
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