THE LONG GAME

Learn how great brands like Apple, Coca-Cola, Airbnb, LEGO, Starbucks, Netflix and many others have developed legions of devoted consumer followers - who are also life-long brand advocates - and built assets that drive billions of dollars in revenue annually. See why great brands think long term, and treat every consumer interaction like a make-or-break event, paying meticulous attention to every detail, and telling a consistent brand story year after year. In THE LONG GAME, seasoned brand storyteller and marketer, Robert Mazzucchelli, tells how great brands become great. He explains, in painstaking detail, why message discipline and sticking with a brand story over decades produces far greater results than frequent pivots, twists and turns in the brand narrative. Chapters cover: • Products, Not Promises: The Foundation Of Loyalty • Leverage Behavior And Behavioral Trends • Strategy Sets The Stage • Differentiation and Distinction • Audience Intimacy • Storytelling As Brand Oxygen • Message Discipline • Design: The Silent Seller • Don't Confuse Marketing With Sales • Respect What Works And Be Patient • Relentless Execution Wins Over Hype • Change The Tools, Not The Rules • The Patience Principle: Building Brands Takes Time • The Financial Upside Of Brand Building In addition to step-by-step instructions for brand building, you will learn the pitfalls and consequences of taking shortcuts or falling into the trap of thinking that creating hype or short-term sales traction will automatically lead to building your brand. For forty years, Mazzucchelli has been an evangelist for building brands as assets and long-term economic engines. By the end of this book, you will know all the fundamentals needed to put THE LONG GAME to work for your brand.