About the author
Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership and has been published at Harvard Business Review with an article featuring this eBook.
Lisa has been a life-long introvert, but she hasn't let that stop her! She learned how to attract, and excel at, leadership positions during her undergraduate days at Indiana University, and then applied her success strategies for twelve years in the corporate world.
As an executive at Baxter Healthcare, Lisa moved up the corporate ladder to ultimately run a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies.
When faced with a PR challenge by Greenpeace, she led a team that created a solution so unique and environmentally friendly that she presented it on behalf of Baxter to a United Nations Environmental Conference in Geneva, Switzerland.
She spent a year as an Executive Leadership Trainer at the Baxter Institute training corporate-wide executives on leadership principles and strategies, as well as how to create and communicate a vision for their organization. She is passionate about bold ideas that are steeped in challenges.
She began collaborating with C-level executives early in her career when she was consulting directly for C-suite officers at some of the country's most prestigious hospitals on behalf of Baxter Healthcare.
Since that time, Lisa has gained considerable experience working with C-level executives on business growth strategies, creating business visions, leading teams, running million-dollar businesses, providing executive leadership training and implementing Herculean initiatives.
She helps C-suite executives and emerging leaders create strong visions for their companies and for themselves, and then bring these visions to fruition with clear strategies focused on leadership, marketing, business development and social media that align directly with the vision.
Her perspective on Visionary Leadership was the focus of an interview she did on Becoming a Visionary Leader with Intel for their Small Business Blog.
Lisa has an MBA from Northwestern University's Kellogg Graduate School of Management in Marketing, International Business & Organizational Behavior and a Bachelor's Degree from Indiana University's Honor's College and Kelley School of Business with a minor in Political Science.
She blogs about leadership 2-3 times per week at her own Visionary Leadership blog, or the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop.
Lisa is also Co-Founder and Co-Leader of Leadership Chat, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe.
Her "Introverts Guide to Business and Leadership" blog post series was the inspiration behind this eBook.
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Online, Lisa is:
* Author of the Visionary Leadership Blog
* Credited in The New York Times and The Globe and Mail
* Co-Founder and Co-Host of Leadership Chat which occurs every Tuesday evening at 8:00 pm Eastern Time globally on Twitter - With recent chats reaching 1.7 million people and creating 37+ million online impressions
* One of Twitter's Small-Business Big Shots as mentioned in the Wall Street Journal
* One of the Top 50 Women of Twitter for 2011 by Webbiquity
* One of the Top 35 Connectors on Twitter
* One of the 40 Most Approachable Social Media A-Listers on Twitter
* Creator and former Executive Editor of the Marketing Executives Networking Group's 18-blogger MENG Blend Blog
* Consultant, Contributing Blogger and Key Advisor to the Content Marketing Institute
* Contributing Author to Leadership Digital
* Contributing Blogger and Member of the Lead Change Group
* MarketingProfs author and webinar speaker
* Guest Blogger for a number of leadership and marketing blogs
Lisa can be found on Twitter, on Google Plus, and she is an active member of LinkedIn. She welcomes your emails.