The 'I" of the Hurricane

This book is a distilled but incredibly valuable synopsis of Art McNeil's classic best-seller, The "I" of the Hurricane: creating corporate energy Welcome to Art's world where corporate cultures align to deliver on compelling brand promises...where the timeless art of leadership continues to inspire people...where the ever-evolving application of management science orchestrates strategy, planning, and operating efficiencies... where Inspiration and discipline coexist to help companies prosper in what is being called "the shift-age"… and last but not least, a world that favors doing over knowing. Dr. John Scherer

If you've ever stood under a high-voltage transmission line, you know the sound of energy flowing. You can hear a similar hum inside turned-on organizations. The moment you step through the door, you are met by human dynamos that prove they really care. Peak performance companies signal their culture to the world by showing that executives and managers respect and empower employees, and even more importantly,how employees customers, suppliers, shareholders, and each other. Signaling and "appropriate responses to challenge" represent the doing part of leadership. Leadership skills can be developed on the job if cultural values (aka team values) have been clarified and a behavioral boundary declared for each. Awareness of inspirational leadership must be reinforced until critical mass is reached. Team values and behavioral boundaries must be embraced. Everybody...including the senior team, need to be held accountable. Employees will be inspired to deliver on a compelling brand promise once everybody starts living (not just knowing) the company's cultural values. Once they begin responding appropriately when challenged, sustainable corporate energy will be generated. You'll start hearing the snap, crackle, and pop of employees transformed into high-voltage leaders.

Dr. R.A. "Art" McNeil founded The Achieve Group, a successful Organization Development and Management Training company that aligned themselves exclusively to the BRAND PROMISE "when theory is not enough". Prospective clients were advised, "if you need an expensive report, hire a consultant—if you want results and lasting self-sufficiency, partner with Achieve". Art's followers, keynote audiences, workshop-participants and readers, quickly recognize consistency… he remains a hands-on coach that believes in client self-sufficiency and differentiates doing from knowing. Achieve was acquired along with several of America's top training companies by the Times Mirror Corporation. Art served as Executive VP International of Zenger Miller. Responsible for operations in over 15 countries, he was promoted to Group VP Marketing for all the Times Mirror training companies including: Achieve, Learning International, Zenger Miller and Kaset. During this time, he served as Chairman of Times Mirror's International Board of Directors. In keeping with a recommendation made by Art in 1995, all Times Mirror training companies eventually merged into what became Achieve Global, one of the world's leading training and leader development companies. As a Vistage Florida chair, Art now coaches "C suite" executives and facilitates CEO Peer Groups in Greater Tampa Bay Art was educated at The Royal Canadian School of Military Engineering. He also earned a mid-career Master of Arts Degree in Applied Behavioral Science from Whitworth University and recently, a Phd. in Counselling from Newburgh Theological Seminary.