- Genre:business & economics
- Sub-genre:Entrepreneurship
- Language:English
- Pages:52
- Paperback ISBN:9798887961705

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Book details
Overview
This book is a distilled but incredibly valuable synopsis of Art McNeil's classic best-seller, The "I" of the Hurricane: creating corporate energy
Welcome to Art's world where corporate cultures align to deliver on compelling brand promises...where the timeless art of leadership continues to inspire people...where the ever-evolving application of management science orchestrates strategy, planning, and operating efficiencies... where Inspiration and discipline coexist to help companies prosper in what is being called "the shift-age"… and last but not least, a world that favors doing over knowing.
Dr. John Scherer
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If you've ever stood under a high-voltage transmission line, you know the sound of energy flowing. You can hear a similar hum inside turned-on organizations. The moment you step through the door, you are met by human dynamos that prove they really care. Peak performance companies signal their culture to the world by showing that executives and managers respect and empower employees, and even more importantly,how employees customers, suppliers, shareholders, and each other. Signaling and "appropriate responses to challenge" represent the doing part of leadership.
Leadership skills can be developed on the job if cultural values (aka team values) have been clarified and a behavioral boundary declared for each. Awareness of inspirational leadership must be reinforced until critical mass is reached. Team values and behavioral boundaries must be embraced. Everybody...including the senior team, need to be held accountable. Employees will be inspired to deliver on a compelling brand promise once everybody starts living (not just knowing) the company's cultural values. Once they begin responding appropriately when challenged, sustainable corporate energy will be generated. You'll start hearing the snap, crackle, and pop of employees transformed into high-voltage leaders.
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